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New Delhi,<\/strong>:At this year\u2019s Toy Biz 2025, Ultra Soft Toys \u2014 a division of the four-decade-strong Ultra Media & Entertainment Group \u2014 unveiled a renewed commitment to emotional wellness, modern gifting, and manufacturing excellence. The brand showcased its new \u2018Cuddle & Calm\u2019 range of weighted plush toys and sensory companions\u2014designed to meet the emotional needs of both children and adults in today\u2019s fast-paced world.<\/p>\n The Cuddle & Calm collection offers soft, huggable plushies that provide grounding and tactile comfort. These include weighted avocado pillows, frog travel cushions, huggable sitting cows, and sleeping elephants \u2014 all crafted to deliver gentle sensory pressure that promotes emotional regulation, eases anxiety, and supports relaxation. Whether for a child unwinding after school or an adult decompressing after work, these plush companions offer moments of calm when they\u2019re needed most. \u201cWe\u2019re seeing that plush toys are becoming more than just gifts\u2014they\u2019re companions for emotional resilience,\u201d\u00a0said Brinda Agrawal, Head of Product Development at Ultra Soft Toys and Marketing Head at Ultra Media & Entertainment Group.<\/strong>\u00a0\u201cWeighted toys, in particular, offer calming pressure and tactile comfort that appeals across age groups. At Toy Biz, we also previewed key elements of our upcoming festive and cultural lines, including the \u2018Joyful Bonds\u2019 gifting range\u2014set to launch in time for Raksha Bandhan, Diwali, and Christmas\u2014and \u2018Ram Sena\u2019, a mythology-inspired plush series aimed at engaging young minds through storytelling. The Joyful Bonds line will feature custom name embroidery, aroma-infused plush hampers, and storytelling-based gift sets, tailored to modern gifting preferences.\u201d<\/p>\n