Ultra: “We will be at the first place in the soft toys category in the domestic market”
The media and entertainment brand – Ultra which started out its business journey with Home Video distribution and is a leading player in the film industry, had ventured into the business of soft toys in the year 2017. Madhu Kishore, Business Head at Ultra Toys & Gifts Pvt. Ltd. (a division of Ultra Media & Entertainment Pvt. Ltd.) sheds lights on the legacy of the media group and the strategies espoused for the toy division in this exclusive interaction with Mommy & Baby Times (MBT).